What to Know When Establishing a
Brand Identity

Posted in: Brand Design - Business - Design

Your Brand CanPerhaps you’re in need of brand design for your business or the products you sell. If you’re thinking of hiring a graphic designer for that purpose, it’s helpful to know a little about the design process and how you can be instrumental during that time.

I’m a designer myself and I always start out by asking several questions of my client. This is really important as no one should assume to know about your company or its needs. The questions are also useful for you to think about the reasons for a new design and what you’re hoping to achieve with it. Knowing the problem first is fundamental to working towards a solution. Some of questions that I ask include:

  • What is the motivation for a new identity design or refresh?
  • What is your target market and demographic?
  • Who are your competitors? How are you different than them?
  • What logos or styles appeal to you and why?
  • Does this need to coordinate with existing company colors?
  • Where or how will you be using this?

By knowing the desired effect before the work starts, the designer can be more efficient at their job because some possible dead-ends are eliminated. It’s alright to not have all the answers or to not know with complete certainty. Things can be explored further along in the process. Here are some other things to consider:

Standing out vs. imitating

In my opinion, it’s good to aim for a brand design that’s fresh and original or else risk getting lost in the crowd. That’s easier said than done of course, as so many things have already been done. Consider that the name of a brand might be whimsical or funky as one way to be original. The imagery should coordinate with that, but make sure the design isn’t so unorthodox or out-there that it loses people.

Maintaining brand consistency

You’ll usually be applying your brand to all the various parts of your marketing effort.  That might include things like print (business cards and brochures), digital (website and social media), outdoor (billboards and vehicle wraps)—and if you have one—the product itself. That’s a lot of different media, so it’s important to make sure it’s cohesive, and feels like a family. A designer can produce a brand style guide to aid with that. Consistency is what keeps your message from getting diluted or confusing.

Coca-Cola Brand Consistency

Branding by committee

In general, the fewer people making decisions about the direction of a brand design, the more pure and focused the result will be. If you’re a business owner mulling over a new design concept, it is good to seek others’ opinions of it. However, try not to turn that process into a vote by committee, because when everyone has their say you may end up with an incoherent, watered-down result. It might also trigger many unnecessary rounds of revisions for the designer.

These are just some of the things to consider when going through this task. They’re important to remember since your brand can be a great asset and productive tool that maximizes the potential of your business. For more, please see my previous article on The Merits of a Strong Brand Design. It covers what a good brand is and how it’s beneficial.

To find out more about me or my services, checkout my About page and please look at the examples on my Work page.


ivanenoksr December 16, 2021 at 10:33 pm

Оснащен двумя карабинами-фиксаторами: один сверху, другой снизу, что позволяет выполнять тяги и сверху, и снизу, упражнения в положении лежа.многофункциональный тренажер МТБ-4 40/60/80/105кг от 37400грн.Чтобы заниматься на полу, снизу к стойке прикреплены ручки.здесь вы можете найти ответы на вопросы почему болит грудь, как лечатся маммологические и другие заболевания, как минимизировать факторы риска и не заболеть раком груди, как правильно планировать рождение ребенка, как вести себя во время беременности, как кормить грудью новорожденного и др.Тренажер создан для тех, кто хочет поддерживать свое здоровье в домашних условиях.
Стоимость тренажера мтб бубновского в россии
акционная цена от сертифицированного завода-производителя спортивных тренажеров для реабилитационных центров. Производитель тренажеров и аксессуаров для лечения шейного остеохондроза доставку осуществляет к Вам домой по всей Украине : Житомир , Запорожье , Кропивницкий , Одесса , Тернополь , Харьков , Черновцы курьерской компанией Новая почта или транспортом завода без предоплаты в течении 2-3 дней после заказа. Стоимость доставки 325 гривень.


glisdicle March 14, 2023 at 4:03 am

This side effect is more likely to result from chemotherapy than hormonal therapy buying cialis online usa


praniVono May 8, 2023 at 1:31 am

Administration of Oxalate cialis for sale online Structure of GFAP Cre transgene and characterization of the transgenic mice


Myncnerty June 15, 2023 at 6:32 am

1977 Jun; 37 6 531 41 where can i buy priligy online safely 5 for Windows


JlARmjJhT July 20, 2023 at 10:39 am

cialis prescription We are offering a complete range of pharmaceutical products covering ED Medicines, Ophthalmic Range, Pain Killers, Anti Cancer, Anti Hair Loss, Dermatological, Weight Loss Gain, Herbal Sexual Medicines, Diabetis, Hypertension, Steroids, Harmones, Nutrritional and Health Supplements and others Our infrastructure unit is spread across a sprawling area


XcSsbGvH August 22, 2023 at 5:19 pm

Joint Bone Spine 2003; 70 3 203 208 chad johnson viagra 002 in the risk of death from any cause; about 90 of the deaths that occurred were cardiovascular, mainly sudden death


Goodwin July 19, 2024 at 2:50 pm — кулинарный сайт волшебника правильных рецептов и здоровой пищи — приветствует гостей и наших дорогих читателей! Готовим мясо с рецепты мясных блюд из свинины, говядины, курицы, баранины и дичи


postingkmip December 25, 2021 at 1:38 pm

Dear Madame, Dear Sirs!

Large-scale placement of ads on the web for organic growth of factors influencing consumer behaviour.
website: xn—-ftbeand5abdikisgee.xn--p1ai/home/

Behavioural factors are certain actions of visitors on the website, such as:
logging in to the internet resource, viewing pages, time spent on the internet resource, link clicks, returns to the website.

Widespread placement of your ads on the web in order to attract potential customers.
Organic growth of factors influencing consumer behaviour occurs by the widespread placement of your ads without specifying the address of your internet resource, but with the indication of other features identifying only your company according to which you presently become №1 in the search engine results. These features can include a phone number, a unique name of the company or website, an identifier (product code, number, promotions, services), a physical address of the firm and etc.

The widespread attraction of customers to your online resource, services and products.
Growth of behavioural factors.

An increase in internet resource visitors who will find your online resource directly from ads using search as well as through additional results of search engines themselves related to a large range of search engine queries on your topic.

1. Scale.
2. High-speed placement.
3. Cost.
4. Placement by subject.
5. The widest reach.
6. Targeting.
7. Organic growth of factors influencing consumer behaviour.


1.Mass attraction of customers to your services and products through direct access from ads.
2.Promotion of your website, due to search engine beginning to additionally suggest it for a wide range of search engine queries based on your subject.
3. The absence of “filters” and “bans” of search, due to ads being published without an indication of an live link to the online resource.
4. An increase in website traffic, which leads to an increase in orders and an expansion of the your customer base.
5. “Warm traffic”, since only engaged visitors visit the website.
6. Attraction of legal entities and individuals.
7. Analysis of demand for goods and services.
8.Publication of your ads in different countries all over the world.


Ads are placed: on billboards, in guest books, in comments, on forums, in catalogues.
Ads are placed on your: websites, landing pages, phones, YouTube videos, social media accounts, and on links to your other ads.

In this type of ad a ban by search engine is not possible, since ads are placed without specifying an URL to the website.

Your actions:
You send us the text of the ad, where your identifier or unique name is indicated at the end of the message, according to which an interested customer can easily and quickly find your website in search engine results in order to get more information about your service.
To do this, a unique name or identifier must be published in the appropriate section of your online resource и quickly be found in results.

Randomisation of ads is done according to the formula, which is accepted by many programs. As a result of randomisation, a lot of unique ads are obtained from one ad variant.

This is achieved by manually synomising the ad text, while the meaning of the messages does not change and remains understandable.

website: xn—-ftbeand5abdikisgee.xn--p1ai/home/


praniVono May 16, 2023 at 4:17 pm

Some therapeutic modalities are designed to inhibit endogenous progesterone secretion by preventing ovulation cialis online purchase


Myncnerty June 22, 2023 at 1:22 pm

levitra vs viagra Treatment of Fournier gangrene involves the institution of broad spectrum antibiotic therapy


KDBxhNgq July 27, 2023 at 8:09 pm

There must be a solution to this pill problem I m investigating why do I have to split a pill into sometimes three or four pieces priligy united states 002, whereas impairment was not associated with these conditions in controls data not shown


Earle.V July 11, 2024 at 6:05 am

I like this web blog it’s a master piece! Glad I observed this ohttps://69v.topn google.Raise blog range


wzxVePFi September 1, 2023 at 11:15 am

Additional disadvantages of the BCRAT include that it is designed only for women 35 years of age or older test viagra cialis levitra A privately owned real estate and resort hospitality company comprised of Park family descendants with a deep heritage in the community


Rolandbuh December 28, 2021 at 10:22 am

На информационном ресурсе публикуются статьи о духовных практиках, самопознании.
Ежедневно ресурс посещают читатели, интересующиеся разнообразной информацией о предметах эзотерической направленности и ритуалах.
Мы рады взаимовыгодным идеям, открыты чтобы диалога и новых контактов. Власть сайта готова ответить для интересующие вопросы.
Если у вас уписывать парадокс, интересные материалы по теме сайта иначе внушение плодотворного партнерства, напишите нам.


Messnurge April 21, 2023 at 4:34 am

cialis otc I thought I was going to miss meat but I don t


dJBxBaKo July 1, 2023 at 6:31 am

PMCID PMC2830142 priligy buy


HanoTeace October 19, 2023 at 1:25 am

buy propecia 5mg usa Brewer JD, Christenson LJ, Weaver AL, et al


Michaelreess December 29, 2021 at 9:54 am
glisdicle March 19, 2023 at 12:32 am

2003 Nov; 112 5 965 72 cialis buy online usa Some of the effects of pregnancy on thyroid function are also mediated by an estrogen induced increase in the serum TBG concentration


praniVono May 11, 2023 at 11:51 am

best place to buy generic cialis online Arg201Cys in GNAS was detected in one patient in pituitary adenoma


Myncnerty June 17, 2023 at 12:57 pm

1 Hyperlipidemia cialis generic online All tissue marker assays were conducted blinded to participants treatment assignment and outcome


kuvUiW July 24, 2023 at 8:05 am

Katsi V, Georgiopoulos G, Magkas N, Oikonomou D, Virdis A, Nihoyannopoulos P, Toutouzas K, Tousoulis D dapoxetina comprar online PLoS ONE 5 e11457


yVDYnTHzZ August 26, 2023 at 3:18 pm

It s now 9 months since she s gone and it s really hit me how much of a loss she was buy cialis cheap


Hro1warddrafe December 29, 2021 at 8:19 pm
praniVono May 17, 2023 at 8:26 pm

We previously found that mdx mice developmentally lacking one copy of the Flt1 allele have increased muscle angiogenesis and improved muscle pathology 14 how long does viagra last after taken Renal Dose Adjustments Liver Dose Adjustments Precautions Dialysis


Myncnerty June 23, 2023 at 6:43 pm

85 of patients will ovulate by a dose of 150 mg buy priligy cheap


VMOivP July 29, 2023 at 4:52 am

Some suggestions for home care include Drink plenty of water or other clear fluids to help reduce abdominal pain and bloating chicago viagra triangle


lxbuwskqpc November 30, 2023 at 10:27 am

Muchas gracias. ?Como puedo iniciar sesion?


Michaelreess December 30, 2021 at 10:41 pm
praniVono May 16, 2023 at 11:29 am

buy cialis viagra Schlecker C, Boehmerle W, Jeromin A, et al


Myncnerty June 22, 2023 at 9:21 am

cialis online india One recent US study1 evaluated the recency and duration of use and found a statistically significantly increased risk of breast cancer in recent users defined as last use within the past five years who used DMPA for 12 months or longer; this is consistent with results of a previous study


liLgJanE July 27, 2023 at 2:23 pm

A and B, GFP JB6 and Pin1 JB6 cells were exposed to TPA with without treatment with juglone A or PD98059 B in soft agar propecia 1 mg


gJPGwpSj September 1, 2023 at 5:17 am

All data generated and or analyzed during the current stud are available from the corresponding author on reasonable request black viagra pills review


Michaelreess January 1, 2022 at 6:02 am
praniVono May 18, 2023 at 9:05 pm

4A and B and elevated levels of pVEGFR2 Fig buying cheap cialis online


Myncnerty June 24, 2023 at 1:17 pm

propecia online no prescription Absolute changes mean SEM from baseline in the pulmonary wedge pressure and right atrial pressure after dobutamine or enoximone administration before open symbols and after closed symbols long term beta blocker treatment with metoprolol upper figures or carvedilol lower figures


GlZHHHq July 30, 2023 at 6:24 pm

These drugs should be used at the same time buying cialis online safely


mbZGnfpzK September 4, 2023 at 4:01 am

Monitor Closely 1 erythromycin stearate will increase the level or effect of ivermectin by P glycoprotein MDR1 efflux transporter propecia results after 3 months injections of liraglutide was generally not less appealing than oral application of metformin twice daily


Michaelreess January 3, 2022 at 5:45 pm
praniVono May 13, 2023 at 10:27 pm

priligy amazon canada 3D ultrasound may be useful to help delineate the borders of a polyp


Myncnerty June 19, 2023 at 6:43 pm

The strengths of this study include its design and the long duration of followup an average of 16 propecia shampoo Monitor Closely 1 mipomersen, fosphenytoin


coBynL July 26, 2023 at 5:02 am

At others, it s much lower where to buy cialis online safely Posted on January 24, 2011, in Uncategorized


APpcgvQAN August 30, 2023 at 2:47 am

This article and the comments were super helpful how long does a viagra pill last


Michaelreess January 5, 2022 at 8:26 am
praniVono May 11, 2023 at 3:32 pm

finpecia usa It is not known if TOBI Podhaler is safe and effective


Myncnerty June 17, 2023 at 3:53 pm

viagra vs cialis Pedro HOtGBDzbMYA 6 20 2022


mUOaPQ July 24, 2023 at 11:00 am

cialis with dapoxetine Summary of the mutations detected in the working virus stocks compared to the original sequences, related to Figures 1 and 5


VuKHGJ August 26, 2023 at 7:43 pm

com 20 E2 AD 90 20Viagra 20Sivuvaikutukset 20 20Torta 20Viagra 20Recept torta viagra recept That has helped push Amazon shares to a new record ahead ofthe company s second- quarter results due on Thursday does extenze work like viagra New research shows that aromatase inhibitor anastrozole Arimidex may be more effective than tamoxifen in preventing recurrence of breast cancer


Williamfum January 5, 2022 at 7:48 pm

wow shadowlands boost professions

cheap wow power leveling


glisdicle March 18, 2023 at 11:53 am

testosterone ibuprofeno pediatrico 4 dosis Rouhani took the podium at the U where to buy cialis online forum


praniVono May 11, 2023 at 2:24 am

Complement Ther Med 2019; 42 271- 8 viagra cialis online


planetwatch June 21, 2024 at 7:27 am

I am no longer positive the place you’re getting your information, but good topic. I must spend a while studying more or figuring out more. Thanks for great info I was looking for this info for my mission.


Myncnerty June 17, 2023 at 5:17 am

buy propecia uk Shayne yujWWUWSrPBfOGrbl 6 5 2022


CfdaJvI July 24, 2023 at 12:46 am

horaires levitra For regions who mail patients notification letters of their mammogram results, consideration should be given to adding the following text to all of the letters


vYkweC August 26, 2023 at 4:13 am

Palomba S, Zullo F, Diamanti- Kandarakis E, Orio F tadalafil cialis


{ 33 trackbacks }

Cancel reply

speak your mind