The Merits of a Strong Brand Design

Posted in: Brand Design - Business - Design

Famous Company Brand LogosIf you’re an entrepreneur, you probably have a logo for your business or the products you sell. Have you considered just how important and powerful that logo can be as part of your overall brand strategy? It speaks volumes about who you are to potential customers and when done poorly, can send the wrong message or leave a bad impression. I’d like to highlight what a strong brand identity is and how it can benefit your business, as well as your customers.

What’s the purpose of a brand identity?

A brand is the face of a company or product, and when done well it efficiently communicates what that company or product is about. It can be more than a logo—it can also establish the visual language that is applied across a business’s entire marketing platform. It creates uniformity when we experience a product’s website, advertisements, packaging or the product itself.

A brand is similar to the cover of a book—it tries to tell us something about the story inside, in hopes that we’ll open it up and read. It’s that first impression that could be the make-it-or-break-it moment for the customer. Too often I see logos that appear amateurish, confusing, or outdated. These can suggest to potential customers that the product or company is also subpar, whether it’s true or not. A book is often judged by its cover, so it needs to be a good and convincing one.

What are some attributes of good brand design?

A well-designed identity is usually simple, clear and easy to recognize at a quick glance. Ideally, it should communicate a business’s personality and attitude. For instance, an energy drink will probably have something bold and attention getting, while a financial advisor might use something subtle and stately. Consider the designs of well-known and successful companies (such as the ones in the image above). They are memorable—many are considered classics and are forever in the minds of consumers.

What are the benefits of an effective brand identity?

Success of an organization is by no means determined solely by it’s branding. Even the most brilliant design can’t make up for a flawed product or badly-run business. However, a solid brand strategy will be instrumental in connecting with the business’s target audience and making the most of the few opportunities to persuade them. Here are some of the key ways a brand is beneficial:

  • Stand out from the competition – A brand should reflect a business’s personality or character. This can be leveraged to differentiate the company from everyone else.
  • Help drive sales – A quality product complimented with an effective brand identity, is usually a formula for success. Evidence shows that people are willing to pay more for this ideal combination.
  • Greater customer loyalty – When the brand and it’s message are capturing its target audience, they have more confidence in the product and they will come back for more.
  • Brand recognition – Over time people will easily remember the brand associated with the product or company. In the best case, a brand can come to be known as an industry standard.

I hope this gives insight into how your brand can be a great asset and productive tool that maximizes the potential of your business. This just scratches the surface of the topic. For more related information, please see my article on What to Know When Establishing a Brand Identity. It covers some things to consider when going through the process.

To find out more about me or my services, checkout my About page and please look at the examples on my Work page.


Mystic Vapes December 17, 2021 at 3:56 am

Has anyone ever vaped Sonoran Salts E-Juice?


Outsish May 12, 2023 at 12:31 pm

does alcohol affect viagra What are the differences


broargy June 18, 2023 at 7:02 pm

Il principale metabolita ГЁ il carnenone cialis 10mg 170 Patients tolerated this therapy, and no adverse reactions attributed to its use were observed


jeyGhrd July 29, 2023 at 3:29 am

For others, the immune system is too far gone and or the Lyme bacteria has had ample time to embed itself into locations within the body that antibiotics simply can t touch chronic Lyme disease takes hold generic 5mg cialis best price


wbOxPElBrC December 20, 2021 at 2:30 am



HearePien March 19, 2023 at 9:37 am

Stem loop RNA stabilizers chemical structures tamoxifen osteoporosis Covers Keto Dinners, Keto Desserts, Keto Sides, Breakfasts, Low Carb Breads And Keto Casseroles We Cowl A Variety Of Matters, Including Ketogenic Food Plan, Low Carb, Gluten Free, Meatless, Paleo, Low Glycemic, Dairy Free And More Kalyn Denny Shares Creative Carb Conscious Recipes, With Options For Lower Carb Diets, But Additionally Many Different Different Varieties Of Consuming Styles We Advised You To Avoid Sugars, But Diet Meals Are Huge Red Flags On Keto As Properly And On Most Wholesome Eating Plans They Re Heavily Processed And Excessive In Sugar And Tend To Wreak Havoc On Your Physique With Carb Consumption Requirements Being Very Low, Many Healthy Meals Would Nonetheless Be Sufficient To Knock You Out Of Ketosis Relying On What Quantity Of Of Them You Eat


Outsish May 11, 2023 at 7:16 pm

cialis generic name I Uninduced K14 Cre ER T2; Bmpr1a cl cl mouse at 5 months


broargy June 18, 2023 at 5:11 am

Aside from medical use for the purpose of ovulation induction in females that are infertile, there is no need for anabolic steroid using females to resort to the use of HCG, it is for the most part useless for this purpose cialis generic cost You should ask your doctor about them and what signs to look out for because some of them can be serious and need urgent medical attention


XbOBQZfx July 28, 2023 at 6:12 am

buy cheap cialis online But Mr Zagur can rest assured that I cherish the life of my subordinates very much


Zainab December 20, 2021 at 10:00 am

what is kratom qi cbd tea


Messnurge April 28, 2023 at 8:56 pm

He is of NO HELP and it seems it s in my hands to decide what to do best site to buy cialis online These agents are used to treat edema associated with congestive heart failure


Honogeomo June 2, 2023 at 10:20 pm

brand cialis online The negatives far outweigh the positives for me


Honogeomo June 9, 2023 at 9:55 am

safe place to buy cialis online Carson dJFeuQOFRwL 6 19 2022


WXdKeVI July 13, 2023 at 6:26 am

Because the tests for the two coprimary outcomes were not significant, and given the hierarchical testing plan, all secondary end point analyses were exploratory can you buy cialis online If your pet starts vomiting, develops diarrhea, or stops eating while receiving this medication, please contact us immediately


esCTldPUux December 21, 2021 at 2:25 pm



Messnurge April 28, 2023 at 10:01 pm

Options include pamidronate Aredia or zolendronic Zometa, both of which are given by IV every three to four weeks The use of these drugs has dramatically lowered the risk of bone fractures daily cialis online Temraz S, et al


Honogeomo June 2, 2023 at 10:55 pm

cout du levitra 20mg Israel is deeply concerned over the call and questions Iran s motives


Honogeomo June 9, 2023 at 10:27 am

17 Several factors must be considered with short stretch wraps finasteride tablets for sale


beTFpU July 13, 2023 at 7:55 am

Although side effects are rare, they may include high blood pressure, abdominal pain, nausea, diarrhea, decreased sex drive, impotence, urinary retention and headache cialis online without prescription An abnormal FSH level suggests a very poor ovarian reserve and a markedly low chance for a healthy pregnancy using your own eggs


is it safe to take cbd oil with tramadol? December 24, 2021 at 2:03 pm

susz cbd


Honogeomo June 10, 2023 at 5:37 pm

While USASARMs may not be able to match Choice Compounds in effectiveness, they are very close to doing so cialis without prescription t has been 4 weeks now


QnxueBRIT July 16, 2023 at 11:02 pm

cialis pills 99 ng ml respectively


Bice December 26, 2021 at 4:00 am

chiropractor who use cbd


Outsish May 19, 2023 at 9:53 am

priligy html methotrexate mouth sores remedies The study, published today Sept


broargy June 26, 2023 at 3:54 pm

Inhibiting calcineurin can prevent immune cells from attacking the body s own tissues buy viagra and cialis online


xHJDNoI August 6, 2023 at 6:48 pm

Short release or sustained release nifedipine Adalat, Procardia is the gold standard buy cialis uk Once the bleeding stops, your body sends out other proteins to slowly break down the clot


TdCkAiaLoF January 1, 2022 at 10:11 pm



Messnurge April 26, 2023 at 5:44 pm

promethazine and lumefantrine both increase QTc interval how much does cialis cost


Honogeomo June 8, 2023 at 4:45 am

Intracranial antitumor activity with encorafenib plus binimetinib in patients with melanoma brain metastases a case series is generic cialis available It is generally well tolerated except for mild nausea, flushing and rare hypersensitivity


VTUxeu July 10, 2023 at 1:20 pm

So with that background, what changes would you consider to the gyno protocol 3 creator of viagra PMID 6765865 Review


BAT Vapor January 2, 2022 at 4:43 pm

Does anyone have any idea A Clean Cigarette ecig shop located in 429 Sylamore Road, Suite B offers e-juice made by Cyrus Vapors: Original Collection? I have emailed them at


HearePien March 20, 2023 at 12:36 am

She initially improved with IV followed by oral antibiotics cheapest cialis Daily clinical assessment is undertaken of patient progress to ensure that their needs continue to be met and these are recorded in the patientГў s case notes


Outsish May 12, 2023 at 6:26 am

propecia for sale online I couldn t believe how much valuable information there was about periods and hormones


broargy June 18, 2023 at 2:13 pm

prescribed viagra Introduction, my name is Baicheng


pEYbnF July 28, 2023 at 8:04 pm

cheapest cialis available This also makes me hopeful, im on my 1st round of clomid just waiting out the tww but I ve read a lot of success stories on the 2nd round


Ecig Town/Sarah's Tobacco Shoppe January 6, 2022 at 7:02 am

Has anyone shopped at Big Bear Tobacco Vape Store in 2.5 US 83?


Outsish May 14, 2023 at 3:54 pm

Is there a role for oral L carnitine therapy in anemia and cardiac dysfunction management in Egyptian patients on maintenance hemodialysis online cialis


broargy June 20, 2023 at 2:16 pm

30 are in preclinical development Fig buy cialis daily online In the non obese group however, metformin was superior, although this analysis included only small studies of low quality


VYUJayar August 1, 2023 at 7:23 am

over the counter viagra substitute Aspirin at doses higher than 325 mg per day may decrease the efficacy of ZURAMPIC in combination with allopurinol


Sophie January 6, 2022 at 4:07 pm

Has anyone ever vaped Phillip Rocke Signature Series Vape Juice?


Outsish May 16, 2023 at 5:41 am

cialis online purchase In this article, we overview the methods and drugs that men use in an attempt to counteract ASIH with a view to either preventing its onset, or reversing it once it has developed and summarize the scientific evidence underpinning these


broargy June 24, 2023 at 5:56 am

cvs viagra price 2020 3 reported by other investigators


lOBhPgIho August 3, 2023 at 5:01 am

What parents should know about asthma buy cialis generic online Back then, John Ziegler was trying to push the Olympic team forward in an era dominated by Soviets


{ 8 trackbacks }

Cancel reply

speak your mind